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Nordstil ahoy!

Jul 17, 2017

800 exhibitors present must-haves for the autumn and winter at the order fair in Hamburg

Trade buyers are heading for Hamburg from 22 to 24 July. Which is when Nordstil opens its doors in the metropolis on the River Elbe. No matter whether they come by car, plane or train, visitors can look forward to a comprehensive range of products for living, decorating and giving at the order fair for the region. Altogether, around 800 companies[1] will be making presentations in ten exhibition halls. 172 of them come from outside Germany with neighbouring European countries, such as Denmark, Sweden and the Netherlands, being particularly well represented.

Hence, it is hardly surprising that the northern or Scandinavian furnishing style plays an important role at the fair. “Nordstil is and remains not only the trend barometer but also the order fair for the North German trade. Regardless of whether plain and Scandinavian or maritime fanciful, herein Hamburg buyers can be sure of finding the product lines they need for their customers”, says Nordstil Director Binu Thomas. “Moreover, this year’s summer edition of Nordstil will once again be characterised by a broad spectrum of demonstrations and trend presentations, as well as special areas that offer substantial value added for retailers and are, therefore, always very well attended.”

This assessment is seconded by Brigitte Nolte, Director of the North German Retail Association (Einzelhandelsverband Nord): “Twice a year, Nordstil in Hamburg is where retailers become customers, where they gain inspiration and information. As customers at Nordstil, retailers experience the advantages of personal contact and physical presentations, as well as receive answers to the question, what do customers expect when they enter a shop.”

Multifarious programme for the retail trade
Creative workshops, trend presentations and lectures – Nordstil visitors can expect a host of important impulses and inspiration for successful business. Right in the forefront: the Nordstil Forum lecture and workshop area in Hall B1.0, which provides a platform where renowned speakers can discuss subjects of topical interest to the sector. Make-it-yourself is the subject of Nordstil Creative in Hall A3. Creative new ideas are also the focal point of the Northern Lights area for newcomers in Hall A4. Another magnet in this hall is the Village, a presentation by twelve design-oriented German companies who demonstrate how products can be shown effectively together at the point of sale. For the bottle heroes in hall B1.1, the emphasis is on fine wines and spirits as supplementary product lines. There, wineries invite visitors to taste their products and to exchange ideas and information.

Under the heading ‘Blog ups – Blog up your Business’, bloggers will once again be represented at the fair and have their own stand in Hall A1 (Stand C60). There, they invite visitors to interact and exchange ideas and opinions, and show what bloggers can contribute to the modern marketing mix of trade and industry.

The complete complementary programme of events online at:

Any questions?
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Please do not hesitate to contact us at nordstil for any further questions.

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[1] Last year, 856 exhibitors took part in the summer Nordstil.

Nordstil – Hamburg Regional Order Days
Nordstil (22 to 24 July 2017) is the regional order platform for the north of Germany and neighbouring countries. It is characterised by an extensive product spectrum split into six distinct product segments: House & Garden, Style & Design, Gifts & Stationery, Kitchen & Gourmet, Relaxation & Well-Being and Jewellery & Fashion. For the retail trade between the Weser, Elbe, Harz and Øresund, Nordstil is the regional order venue for the spring / summer and autumn / winter / Christmas seasons.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,300 employees at some 30 locations, the company generates annual sales of around €647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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