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A good blog is half the sales battle

Jan 4, 2018

At Nordstil, the BlogUps dialogue platform brings together retailers and exhibitors with experienced bloggers. There, they have the chance to find out about blogging in depth – with collaboration as an optional extra.

Fascinating lectures, interesting discussions: blogging insights at BlogUps.
Fascinating lectures, interesting discussions: blogging insights at BlogUps.

Nothing is more credible than a product recommendation given by someone you trust. In next to no time, the information or advice becomes product advertising. In other words, personal recommendations are a powerful tool that more and more companies are taking advantage of. Whether on Instagram, YouTube, Facebook or in a blog, these influencers are the gateway to the customer and, therefore, the key to greater success.

But what role can they play in the marketing mix? How can companies get bloggers on their side and what would the resulting collaboration look like? What interesting information do bloggers have about target groups and how can you tell whether a blogger is really an influencer? Lots of questions. The answers will be supplied by BlogUps during Nordstil from 13 to 15 January 2018.

The initiative is aimed at both retailers and exhibitors and gives them the chance to enter into a dialogue with experienced bloggers, as well as to gain valuable insights and generate new impulses. BlogUps stands for ‘Blog Up your Business’ and the name says it all. BlogUps is organised by Michaela Hoechst-Lühr. Her blog, ‘’, is one of the most widely read food blogs in Germany and she ranks as one of the country’s most experienced food bloggers. Apart from her, other bloggers will be on hand at Nordstil, to enter into discussions with retailers and exhibitors, and to generate new synergies.

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Nordstil – Regional Order Days Hamburg

Nordstil (13 to 15 January and 11 to 13 August 2018) is the regional order platform for the North of Germany and Denmark. It offers an extensive range of products in five main segments: House & Garden, Style & Design, Gifts & Stationery, Wining & Dining, Relaxation & Care and Jewellery & Fashion. For retailers in the region, Nordstil is the venue for placing orders for the spring and summer seasons, as well as for the autumn, winter and Christmas business.

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500* employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * Preliminary figures for 2017

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