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Networked: Bloggers’ stand at Nordstil

Apr 17, 2018

Influencer marketing has become an absolute must in any marketing mix. To cater for this need, a dialogue platform called BlogUps has been created at Hamburg’s Nordstil (11-13 August 2018), linking up distributors and exhibitors with experienced bloggers.

Bloggers at the Winter Nordstil 2018 demonstrate what they can achieve for a business.
Bloggers at the Winter Nordstil 2018 demonstrate what they can achieve for a business.

Bloggers are always discovering innovations to write about in their blogs. They post pictures, describe the products and express their views. As a result, they have become an important factor for companies in reinforcing their brands and raising awareness. The initiative “BlogUps – Blog Up Your Business” in Hall A1, C60 at Nordstil links up distributors and exhibitors with experienced bloggers. This means they can give manufacturers and distributors specific advice on how to market products in a particularly appealing way, or how to turn a shop idea into a brand. In addition, so-called influencer news purposefully targets specific interest groups who otherwise would be hard to reach, or only partially reached, through traditional media.

BlogUps is short for “Blog Up Your Business” – a title that says it all. It will be organised by Michaela Hoechst-Lühr. “Using specific projects, BlogUps supports exhibitors and visitors in exchanging ideas about the potential of blogs and social media. The initiative will demonstrate how all target groups can benefit from working together,” she says.

Michaela Hoechst-Lühr runs – one of Germany’s food blogs with the widest audiences. Moreover, she is one of Germany's most experienced food bloggers. There will also be other bloggers at Nordstil - like Daniela Müller, and Mark Müller, who will be chatting to and networking with distributors and exhibitors.

Nordstil – regional ordering days in Hamburg

Nordstil (11 to 13 August 2018) is the regional ordering platform for the North. It features a wide product range, covering four segments: Home & Garden, Style & Design, Gifts & Stationery, and Jewellery & Fashion. Nordstil is the regional ordering platform for spring and summer business and then again for autumn, winter and Christmas business. It is aimed at northern retailers.

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Further details about Nordstil can be found at

You can follow Nordstil on Twitter with the hashtag #nordstil:


Background information on Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,500* at around 30 sites and generates annual sales of around EUR 661* million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of flexible support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%). * Provisional key figures for 2017

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