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Catch the biggest fish with Nordic style: exhibitor growth at Summer Nordstil

12 Apr 2022

After the successful Winter Nordstil, the next Summer Nordstil will anchor in Hamburg from July 23 to 25, 2022. The current number of registrations is already ten percent higher than the number of participants at the last Summer Nordstil. With Buddelhelden, Nordlichtern and Village, the visitors can expect again a lot of special presentations. The Nordstil Forum is also back on board with lectures and trend pedestals.

Ground plan Summer Nordstil 2022
Ground plan Summer Nordstil 2022 / Messe Frankfurt

"The response to the upcoming Summer Nordstil shows the need for personal meetings. It is becoming apparent that retailers - compared to last summer - can expect not only a broader range of products, but also once again many practical tips and trends in the Nordstil Forum," says Susanne Schlimgen, Director Nordstil.

A visit to the order platform for Germany and Scandinavia promises exciting innovations, tips and tricks from and for the industry and plenty of inspiration, in addition to personal encounters. In the Home & Garden product area in Halls A1 and A4, companies such as Decostar, Gilde Handwerk Macrander, Kaheku schönes Wohnen, Madley's, Posiwio and Wohnmanufactur Grünberger will be showing the latest trends. Exhibitors such as Blomus and F&H will be presenting their new products in the Style & Design segment in Halls A3 and A4. In Halls B1.0 and B1.1 everything revolves around the theme of Kitchen & Gourmet. Exhibitors such as Städter, Dethlefsen & Balk or Wajos will be presenting their new product ideas here. Visitors will find Gifts & Stationery with exhibitors such as Art à la Card, Coppenrath Verlag and Depesche in Halls B1.0 and B2.0. Biba, Jalfe, zaZa'z and Heidekönigin will be presenting Jewelry & Fashion products in Halls B3.0 and B4.0.

Geländeplan der Sommer-Nordstil 2022, Grafik: Messe Frankfurt

The Nordlichter area at Nordstil, Photo: Messe Frankfurt / Jean-Luc Valentin
The Nordlichter area at Nordstil, Photo: Messe Frankfurt / Jean-Luc Valentin

Experience fair Nordstil: industry insights and networking

Thanks to its extensive supporting program, Nordstil offers plenty of know-how and networking for three days. Back on board for the coming Summer Nordstil is the Nordstil Forum in Hall B1.0. Visitors will get first-hand industry insights: What do tomorrow's consumers expect? What does the ideal PoS look like? What paths will brick-and-mortar retail take in times of up-and-coming e-commerce retailers? In addition to presentations on current industry topics, visitors can once again look forward to the Trend Area, which will creatively showcase tomorrow's shop window design.

A visit to Nordlichter in Hall A4 promises fresh input. The young startups, designers and manufacturers exude an inspiring enthusiasm with their unusual product ideas, bold approaches and unusual materials - plenty of inspiration is guaranteed! This year, for the first time, the Nordlichter will be complemented by an area with selected fashion and textile labels, curated by the company Modekapitän and provided with a supporting programme.

As part of a joint presentation in Hall A3, the Village will not only be showing the latest trends, but also plenty of exciting ideas and inspiration for the point of sale. Every fine drop has its own special story: a selection of fine spirits and exquisite wines will be presented by Buddelhelden in Hall B1.0.

The next Summer Nordstil will take place from July 23 to 25, 2022, and the next Winter Nordstil from January 14 to 16, 2023.

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Nordstil is the order platform for Northern Germany and Scandinavia. It offers a comprehensive product range divided into the following product areas of Home & Garden, Style & Design, Kitchen & Gourmet, Gifts & Stationery and Jewellery & Fashion. For retailers, it is the regional ordering date for spring and summer business, as well as for fall, winter and Christmas business.

Conzoom Solutions – the platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of revenue. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

Nextrade – the digital marketplace

The digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.

Background information on Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,300* people at its headquarters in Frankfurt am Main and in 30 subsidiaries around the world. In 2021, the company had to contend with the challenges posed by the pandemic for the second consecutive year. Annual sales will be approximately €140* million after having been as high as €736 million in 2019 before the pandemic. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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* Preliminary figures for 2021