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Exhibitor rush at the Summer Nordstil

21 Jul 2021

From July 24 to 26, 2021, the summer edition of Nordstil will finally bring a real trade fair atmosphere back to Hamburg's exhibition halls. 74 percent more exhibitors than in the previous year will take advantage of one of the few opportunities here to present their products live. Visitors can meet business partners in person and complete their own assortment on site.

Assemble autumn, winter and Christmas assortment at the Summer Nordstil 2021.
Assemble autumn, winter and Christmas assortment at the Summer Nordstil 2021.

From the coming Saturday it is again time for a personal reunion after pandemic lockdown and trade fair forced break: 521 exhibitors from Germany, Scandinavia and the Netherlands present their versatile product range for the coming autumn, winter and Christmas season to the trade at the Nordstil for three days.

"The fact that Nordstil can take place and has even gained more than two thirds of exhibitors compared to last year's event is a big and important step back to normality for the consumer goods industry," says Susanne Schlimgen, Director of Nordstil. "In these challenging times, trade shows enable retailers to reboot and get business moving again. We are proud to be able to make a contribution to this with Nordstil in just a few days," Schlimgen continues.

The top priority at the fair is the protection of all participants, which is why a comprehensive safety concept applies during the event days. Among other things, the in German so called 3-G rule (3-G-Regel) applies to all trade show attendees - anyone entering the event grounds must be either vaccinated, tested or recovered and provide appropriate proof in print or digital form. Once again, tickets can only be purchased online and prior to attending the show. In addition, the wearing of a medical mouth-nose protection is mandatory. At exhibitor booths, contact tracing will take place via the Luca App. All details and current measures of the safety concept can be read here.

For the first time, Nordstil will take place in six of the seven B halls at the Hamburg exhibition center, as the vaccination center continues to occupy the majority of the A halls. This means that in addition to the Mitte and Ost entrances, access is also possible via the Süd entrance. For this edition, the product groups of Nordstil are distributed among the exhibition halls as follows:

Style & Design - Hall B5

Home & Garden - Hall B4 and B6

Kitchen & Gourmet - Hall B1.1

Gifts & Stationery - Hall B1.0 and B2

Jewellery & Fashion - Hall B2., B3 and B4

Supporting program makes Nordstil an experience fair

This year's summer Nordstil offers visitors proven program items, but also new highlights. At the new location in Hall B5, six well-known exhibitors - including Gift Company, Good old friends and Frohstoff - will show inspiration for the point-of-sale in the Village and look forward to exchanging experiences with other trade fair participants. At the Buddelhelden in Hall B2, there will once again be all kinds of high-proof delicacies to sample. What tastes and pleases can be ordered immediately afterwards.

24 young companies will be exhibiting their individual trend and design products at the Nordlichter area in Hall B4. New this year is a cooperation between the Nordlichter and the Zeughausmesse, one of the most important hubs of Modern Craft which will take place in Berlin from September 30 to October 3, 2021. The artist Violetta Elisa Seliger is a participant of the Zeughausmesse, but additionally shows her handmade jewellery in the Nordlichter area. In return, the Northern Lights hartgut.buntbeton gets the unique opportunity to present its products at the Zeughausmesse. From individual ceramics to eye-catching furniture and original lamps, a variety of objects will be on display there. Also new is the special presentation Promperu in Hall B5. The Andean country celebrates 200 years of independence in July. To mark this event, various Peruvian companies will be showcasing trendy home accessories in the style typical of the country.

The Summer Nordstil will take place from 24 to 26 July 2021.


Nordstil is the order platform for Northern Germany and Scandinavia. It offers a comprehensive product range divided into the following product areas of Home & Garden, Style & Design, Kitchen & Gourmet, Gifts & Stationery and Jewellery & Fashion. For retailers, it is the regional ordering date for spring and summer business, as well as for fall, winter and Christmas business.

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Conzoom Solutions – The platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of revenue. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

Nextrade – the digital marketplace

The new digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.

Background information on Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,450 people at its headquarters in Frankfurt am Main and in 29 subsidiaries around the world. The company generated annual sales of approximately €257 million in 2020 after having recorded sales of €736 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
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