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Finally back to networking and ordering on site: The Summer Nordstil 2021

25 Mar 2021

Nordstil invites visitors to Hamburg from 24 to 26 July 2021 to discover new products, network and place orders. After the Corona break and the trade fair cancellations due to the infection, it is the opportunity for many visitors to finally shop again on site in a summery atmosphere for the fall and Christmas business as well as to make contacts or deepen them.

Buddelhelden at Summer-Nordstil
Buddelhelden at Summer-Nordstil

Nordstil presents the consumer goods industry's trendiest products for the coming fall and winter business at the end of July. Already four months before the event, the Hamburg exhibition halls are very well booked. "Shortly after the end of the early-booking discount, the current registration level is around 90 percent. With its range of products, the order platform is set as an order and inspiration platform for exhibitors and retailers. After another compulsory Corona break, Nordstil will be one of the very few platforms that make it possible for exhibitors and retailers to meet in person again. We are doing everything we can to ensure that the summer Nordstil can also be held in 2021," says Susanne Schlimgen, Director Nordstil. Retailers will meet exhibitors from Germany, Denmark, the Netherlands and Sweden, among others, at Nordstil.

Since the Hamburg exhibition halls in the A area are currently used for the most part as the central corona import center of the Hanseatic City of Hamburg, the Summer Nordstil will be held for the first time in almost all B halls of the exhibition grounds. In order to get directly to the B Halls, visitors will be able to use the new South Entrance in addition to the usual Central and East Entrances – all equipped with direct public transport connections and/or cab stand.

Clearly structured in the areas of Gifts & Stationery, Home & Garden, Kitchen & Gourmet, Jewellery & Fashion as well as Style & Design, the order fair offers a versatile product and topic spectrum, lots of inspiration and novelties. In the Gifts & Stationery section, companies such as Herforder Werkstätten, Grafik Werkstatt and Margarethe Steiff will be showing what's hot. Home & Garden with exhibitors such as Gilde Handwerk Macrander, Hoff Interieur or Wohnmanufactur Grünberger can be found by visitors in Halls B4 and B6. In Hall B1.1, everything revolves around the theme of Kitchen & Gourmet. Exhibitors such as Le Creuset, Magu or Wajos will be presenting their new product ideas here. Accentra, Biba and Elysee Uhren will be presenting new jewellery, fashion and cosmetics products in Halls B2, B3 and B4. Exhibitors such as Blomus, Greengate and Pad Home will be showing everything to do with style and design in Hall B5.

Trends and events: what will be important at the point of sale tomorrow

Visitors to Nordstil can expect an extensive supporting program. In the special Promperu presentation in Hall B5, everything revolves around trendy home accessories from the Andean country. Popular Peruvian companies want to conquer the German market with their creative ideas.

The northern lights have long been a permanent fixture at the fair. In the special area in Hall B4, innovative manufacturers and design studios will be showing unusual products and new business ideas for the consumer goods market. Also the area of the Buddelhelden in B2.0 A25 with their selected wines and spirits may not be missed.

As part of a joint presentation, there will not only be the latest trends in the Village in Hall B5, but also plenty of exciting ideas for the point-of-sale. More information, pictures and videos can also be found on the new Nordstil Instagram account

The next Summer Nordstil will take place from July 24 to 26, 2021.


Nordstil is the original order platform for Northern Germany and Scandinavia. In the summer of 2020, it was one of the first consumer goods fairs to be held since the outbreak of the pandemic, expanding its focus to cover the whole of Germany and offering a comprehensive product range divided into the four product areas of Home & Garden, Style & Design, Gifts & Stationery and Jewellery & Fashion. For the retail trade, it is the order date for the autumn, winter and Christmas business as well as for the subsequent spring and summer business.

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Conzoom Solutions – The platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of revenue. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

Nextrade – the digital marketplace

The new digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020, following sales of €738 million in 2019. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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* preliminary figures 2020