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Looking ahead: Face-to-face meetings and ordering at Summer Nordstil 2021

24 Feb 2021

From July 24 to 26, 2021, the next Summer Nordstil invites you again to Hamburg to discover novelties, network, and order. Due to the pandemic, a large number of trade fairs in 2020 and in the first quarter of 2021 had to be cancelled. With a comprehensive hygiene concept, the order fair in the summer offers a diverse range of products and topics and lots of inspiration.

Ordering and networking at the summer Nordstil
Ordering and networking at the summer Nordstil

For the retail trade, the Sommer-Nordstil is the ordering date for the fall, winter and Christmas business, and in some cases already for the following spring and summer business. Since the Hamburg exhibition halls in the A area are currently used for the most part as the central Corona vaccination Center of Hamburg, the Summer Nordstil will be held for the first time exclusively in the B halls of the exhibition grounds. "With its range of products, Nordstil is set as an order and inspiration platform for exhibitors and retailers alike and is an important personal meeting place for the industry, especially at the current time. Since only the B halls are available to us due to the current Corona situation, we are working out a suitable concept for the upcoming event in consultation with industry representatives. In addition, the health protection of all trade fair participants continues to take the highest priority," says Philipp Ferger, Group Show Director Consumer Goods Fairs Nordstil and Tendence.

After consultation with a large number of exhibitors and in view of the current infection rates as well as the developments in vaccination, a postponement of the January date was discarded.

The next Summer Nordstil will take place from July 24 to 26, 2021.


Nordstil is the original order platform for Northern Germany and Scandinavia. In the summer of 2020, it was one of the first consumer goods fairs to be held since the outbreak of the pandemic, expanding its focus to cover the whole of Germany and offering a comprehensive product range divided into the four product areas of Home & Garden, Style & Design, Gifts & Stationery and Jewellery & Fashion. For the retail trade, it is the order date for the autumn, winter and Christmas business as well as for the subsequent spring and summer business.

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Conzoom Solutions – The platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of revenue. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

Nextrade – the digital marketplace

The new digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020, following sales of €738 million in 2019. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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* preliminary figures 2020