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Nordstil 2017: a happy summer atmosphere for the Christmas season

Jul 24, 2017

Over 14,000 visitors made Nordstil the trade-fair highlight for North Germany

For three days, a fresh wind from the north provided for a great atmosphere in the Nordstil exhibition halls. And not only among the locals. Altogether, over 14,000 visitors[1], a slight increase over last summer’s total, made their way to Hamburg, primarily from North Germany, Denmark and the Netherlands. At the fair, the buyers had the opportunity to find out about the latest collections for the autumn and winter, and to place orders and make contacts. To be seen was a host of new products for the kitchen, house, garden, giving, jewellery and fashion presented by around 800 exhibitors[2]. “Furnishing styles come and go. Products with maritime and northern flair remain – a segment for which Nordstil stands more than any other fair. And this is reflected by the high degree of satisfaction among buyers who can be sure of finding the right assortments for their customers here in the north of Germany”, says Nordstil Director Binu Thomas.

Thomas Grothkopp, Director General of the German Home and Office Trade Association (Handelsverband Wohnen und Büro e.V. – HWB) summarised business at the fair in positive terms: “Nordstil is always the final of three regional fairs and the highlight of the series. Is it the big Scandinavian exhibitor segment, the large overall number of exhibitors or the wide-ranging product spectrum that makes visiting the fair so attractive? From the point of view of the German Home and Office Trade Association and its member companies, visiting the fair in Hamburg was once again a worthwhile expedition and trade visitors have already made a note of the new dates for January and August, next year.”

Specifically, buyers and exhibitors will meet at the next winter Nordstil in Hamburg from 13 to 15 January 2018. In the following summer, the focus at Hamburg Exhibition Centre will once again be on innovations from the north from 11 to 13 August – at the request of exhibitors and visitors, the dates have been moved to the end of the North German holiday season with effect from 2018. 

Buyers at the exhibition stand of Broste Copenhagen during summer Nordstil 2017.
Buyers at the exhibition stand of Broste Copenhagen during summer Nordstil 2017.

Exhibitor opinions
The exhibitors were agreed that the quantity and quality of visitors to this summer’s Nordstil were spot on. All of them made intensive use of the fair to gain new customers and cultivate contacts with existing clients.

Pascal Teitink, International Sales Manager, Jodeco Glass B.V.
“For us, the Saturday of the fair was just as good as last year. On Sunday, the floodgates opened. We had an incredible number of visitors to our exhibition stand. Moreover, order quality was good, we saw many regular customers and welcomed numerous new ones. Hence, we are extremely pleased with the fair and will continue coming to Hamburg in the future, too. For us, Nordstil was a huge success.”

Inger Myhrmann, European Sales Manager, Greengate
“We are very pleased with Nordstil and, in my opinion, the visitor standard is very high. We were very busy over the last three days. Thanks to our urban collection, we had numerous new customers, especially from the big cities. We have a very good position in the exhibition hall and, therefore, would like a little more space and a bigger stand.”

Ernst Heister, Sales Manager, Accentra
“We are completely satisfied with the number of visitors and the customer standard. Once again, we could make numerous good contacts. Around 15 percent of our visitors were new customers. We will certainly be returning to Nordstil.”

Tobias Langner, proprietor, Good old friends
“Saturday and Sunday were very good. The number of visitors here in the ‘Village’ is generally high, which pleases everyone. The new-customer quality is also excellent. In other words, Nordstil is a good fair.”

Storytelling, experiential shopping, etc. – impulses for the retail trade
You can’t prepare for a blind date. Or can you? Nordstil showed how retailers can prepare perfectly for the encounter with new and existing customers – regardless of whether the key is the right ‘styling’ for the shop window or business premises, a sales-expertise upgrade or making shopping a never-to-be-forgotten experience. Visitors made good use of all three days of the fair to attend lectures, live demonstrations and creative workshops, and to glean important insider tips from the experts.

Nordstil is also the leader of the pack when it comes to bloggers: visitors wanting to expand their social-media network or find bloggers to cooperate with only had to go to the BlogUps – Blog up your Business – stand.

The complete complementary programme of events online:

Nordstil trends:
Cactus motifs, homemade looks and natural elements

Living spaces and accessories are dusted with pink, which also alternates frequently with shades of mint, as well as blue and green nuances. This visually light and airy colour scheme can be comfortably combined with materials from the natural world – for example, with wood, stone and willow. When it comes to finishing processes, handcrafted looks set the tone. Wickerwork and earthenware, along with handmade paper and enamel, are to be found here. Copper, brass and gold create sparkling accents. The theme worlds range from an exotic jungle look with flamingos, cacti and large-leaved prints, to cosy minimalism with clean lines and a focus on materials, as well as beach house style and industrial chic. In terms of children’s motifs, the unicorn is clearly the star of the season.

The next Nordstil
The coming winter Nordstil will take place from 13 to 15 January 2018 and the summer edition from 11 to 13 August 2018. As always, the venue for both events will be the Exhibition Centre of Hamburg Messe und Congress GmbH.

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[1] 13,746 buyers attended the summer Nordstil in 2016.

[2] 856 exhibitors made presentations at the summer Nordstil in 2016.

Nordstil – Hamburg Regional Order Days
Nordstil (22 to 24 July 2017) is the regional order platform for the north of Germany and neighbouring countries. It is characterised by an extensive product spectrum split into six distinct product segments: House & Garden, Style & Design, Gifts & Stationery, Kitchen & Gourmet, Relaxation & Well-Being and Jewellery & Fashion. For the retail trade between the Weser, Elbe, Harz and Øresund, Nordstil is the regional order venue for the spring / summer and autumn / winter / Christmas seasons.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,300 employees at some 30 locations, the company generates annual sales of around €647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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