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Nordstil 2018: Trends and fresh impulses for the retail trade

Nov 14, 2017

Inspiration please! From 13 to 15 January 2018, Nordstil offers more than ‘just’ fresh product ideas at the beginning of the new year. Visitors to the lifestyle fair in Hamburg can imbibe a wealth of knowledge and new impulses at the ‘Nordstil Forum’ and ‘Nordstil Creative’ areas. There, the focus is on current trends, marketing concepts and practical tips by renowned experts and celebrities from the sector.

Nordstil Forum
Nordstil Forum: Elmar Fedderke discussing the internet and omnichannel sales

The first port of call for knowledge is the ‘Nordstil Forum’ in Hall B1.0. To be held on all three days of the fair, this high-grade programme of lectures is devoted to issues of burning interest to the bricks-and-mortar trade. For example, Björn Lockstein, CEO of Hamburg-based Implizit GmbH, will talk about the ‘2018 purchasing apparatus’ and ‘curious moments’. The renowned retail and communication expert transforms scientific knowledge from the fields of neurology, psychology and sociology into successful measures for the POS. At Nordstil, he will explain, inter alia, why certain events stick in the mind and how they can be used for improved customer retention.

“A new dawn”, proclaims Stephan Triebe, Germany’s Champion Florist in 2016. In his live presentation, he will show which floral trends are set to animate customers to go shopping in bricks-and-mortar shops next spring. His prognosis for the coming months calls for rich, vibrant colours in harmony with fascinating material combinations, lively forms and the blossoming gems of the spring. The special opportunities at the POS are also the subject of speakers Peggy Hoyer, Stefan Pach and Burkhard Treude who will explain how the retail trade can inspire its customers and under what circumstances person-to-person sales are more effective.

‘Online + offline = strong together’ will be explained by Tim Lagerpusch, co-founder of SugarTrends GmbH. At Nordstil, he will offer valuable insights into the operation of his online market place and report on the success stories of unique shops. Other lectures on the internet and omnichannel sales will be given by experts Elmar Fedderke and Berthold Blesenkemper.

Nordstil Kreativ
Nordstil Kreativ’: where visitors can test and try things for themselves

Creative for the trade

The second port of call for visitors thirsty for knowledge is the ‘Nordstil Creative: Hobbies & Handicrafts’ area in Hall A3 where everything revolves around the mega DIY trend and practical and easy-to-implement decorative ideas for the POS. In vivid live presentations and practice-oriented workshops, visitors can discover the latest handicrafts trends, try out techniques for themselves and discover a host of effective decoration ideas.

The workshops cover the spectrum from hand-lettering and macramé, via porcelain painting, to new wrapping and presentation ideas. Among the experts taking part will be wrapping trainer Gudrun Rohsmöller, DIY blogger Daniela Müller and party and home stylists Simone Schneider and Stefanie Lautenschläger. Visitors wanting to escape the hustle and bustle of the fair can relax at the ‘Zentangle’ course with artist Beate Winkler.

Putting trends into practice

The bridge between the ‘Nordstil Forum’ and ‘Nordstil Creative’ knowledge areas is formed by four practice-oriented trend presentations in Hall A3. For example, in his ‘A new dawn’ installation, Stephan Triebe shows his floristry trends for the spring of next year in an impressive yet thoroughly comprehensible way. Under the headings, ‘The annual grill season’ and ‘Fashion v. home décor’, set-stylist Maria Struck and photographer Sascha Polzin demonstrate how the retail trade can reach new target groups with skilfully staged displays. Their presentations will also explain which products, styles and accessories go together, demonstrate the impact of light on displays and show what practical ways there are of putting this all into practice.

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Nordstil – regional ordering days in Hamburg

Nordstil (13-15 January and 11-13 August 2018) is the regional order platform for the North. It features a wide product range, covering six areas: House & Garden, Style & Design, Gifts & Stationery, Kitchen & Gourmet, Relaxation & Care and Jewellery & Fashion. Nordstil is the regional order platform for the spring and summer business and then again for the autumn, winter and Christmas business. It is aimed at northern retailers.


Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,300 employees at some 30 locations, the company generates annual sales of around €647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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