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Simple and efficient beats complex and expensive

Jun 18, 2018

The combination of many innovations and trends at Nordstil creates a unique atmosphere which makes customers more interested in placing orders. In the Village in Hall A4, ten well-known brands will show how product presentations can be implemented using simple techniques and then reproduced at the point of sale (POS). In the Nordstil Forum, visitors will also find a wide range of insightful lectures on customer communication and POS design.

The Village at Nordstil: Above all, the marketplace is also a meeting place.
The Village at Nordstil: Above all, the marketplace is also a meeting place.

From 11 to 13 August 2018, ten well-known companies will show how trends and innovations in the retail sector can be presented attractively. Achieving a coherent overall concept rarely depends on complex installations. The key lies in finding easily implementable, creative and – ultimately – efficient design approaches. Visitors to this year's participants in the Village – Donkey Products, Frohstoff, Gift Company, Good olf friends, Nogallery, Paperproducts Design, Philippi, Räder, Raumgestalt and Sompex – will find plenty of inspiration. As part of the redevelopment of Hall A4, the Village will be given a new location on stands B61 and B71. “This year, once again, the proven Village concept will sparkle with a fresh look in a fresh location,” says Kathrin Völker, Managing Director of Räder. “In this special marketplace area, these ten companies will present Christmas goods and new products for the second half of the year, offering retailers imaginative ideas for presenting goods at the POS.”

Multifaceted lecture programme in the Nordstil Forum

Visitors will find further stimulating POS design ideas during the extensive series of lectures in the Nordstil Forum. The successful format will focus on a new topic on each day of the fair: On the first day, the emphasis will be on design, trends and innovations; on the following days, it will look at customer communication and sales expertise as well as omnichannel and shop concepts. Experts from the various fields will present the latest trends and show how they can be produced and staged effectively to turn interest into actual sales.

The wide-ranging and multifaceted programme is well worth a look and is attached as a PDF.

Nordstil will take place from 11 to 13 August 2018.

Nordstil – regional ordering days in Hamburg

Nordstil (11 to 13 August 2018) is the regional ordering platform for the North. It features a wide product range, covering four segments: Home & Garden, Style & Design, Gifts & Stationery, and Jewellery & Fashion. Nordstil is the regional ordering platform for spring and summer business and then again for autumn, winter and Christmas business. It is aimed at northern retailers.

Information for journalists:

Further details about Nordstil can be found at www.nordstil.messefrankfurt.com/journalisten

You can follow Nordstil on Twitter with the hashtag #nordstil:

www.twitter.com/nordstil


Background information on Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,500* at around 30 sites and generates annual sales of around EUR 661* million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its global customers a consistently high level of flexible support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%). * Provisional key figures for 2017

 

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