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Seamless hygiene: Nordstil is a safe haven even in times of Corona

15 Jul 2020

Constant exchange of fresh air, extensive possibilities for hand disinfection and enlarged exhibitor stands for sufficient distance: The Nordstil hygiene concept includes a variety of measures to ensure safe ordering and networking even in times of corona. In the run-up to the fair, trade fair participants are already familiarised with the regulations step by step through various channels. This makes Nordstil a safe haven for good business even in times of Corona.

Despite Corona a safe haven for good business: The exhibition halls at Nordstil
Despite Corona a safe haven for good business: The exhibition halls at Nordstil

This year, Nordstil is one of the first consumer-goods fairs to be held since the outbreak of the pandemic and thus one of the first business platforms since Ambiente in February. With such a new start, the health protection of all trade fair participants – visitors, exhibitors, journalists, employees – is a top priority. "This is why we communicate the Nordstil hygiene concept to all our exhibitors and visitors both during and in the run-up to the event – and we do so in several steps. We are in close contact with trade associations in order to make it clear to our trade fair participants via additional channels: Even in times of Corona, Nordstil is a safe haven thanks to comprehensive hygiene regulations", says Philipp Ferger, Group Show Director Nordstil and Tendence.

Secure ordering and networking experience thanks to a variety of hygiene measures

The measures of the hygiene concept, which was developed in close cooperation with Hamburg's local health authorities, are already taking effect before the start of the fair: This year, tickets can only be purchased online in advance. This eliminates the need for contact with ticket office staff and at the same time ensures that the maximum number of visitors for one day of the fair is not exceeded. As before, all visitors will also be fully registered in advance, now supplemented by representatives of exhibiting companies, stand construction staff, and trade fair personnel, to ensure the necessary follow-up of contacts in case of illness.

During the trade fair, visitors will regularly receive comprehensive information on the hygiene regulations at all entrances, at various intersections and via loudspeaker announcements. The ventilation system in the event halls ensures that the hall air is constantly replaced by fresh air, even during assembly and dismantling. One-way pathways at the hall entrances and inside the halls, extra-wide boulevards inside the halls and distance markings at information counters and cloakrooms also enable visitors to maintain a sufficient distance of one and a half metres between themselves. Masks are compulsory at these and all other areas accessible to the general public. Masks may be dispensed with on exhibition stands and in conference and meeting rooms, provided that the distance requirement can be complied with. "If conversations at the stand become more lively and the distance between people is thus reduced, such a mask can be put on again quickly. There will also be opportunities for regular hand disinfection. At the same time, the hygiene measures will also mean that some of our exhibitors will enlarge their stands in order to provide visitors with sufficient space and thus distance," says Susanne Schlimgen, Director Nordstil.

All regulations of the hygiene concept are based on the current status of official requirements and regulations. Possible changes are made in close coordination with the state authorities and are communicated promptly.

The next Nordstil will take place from 5 to 7 September 2020.


Nordstil is the original order platform for Northern Germany and Scandinavia. In the summer of 2020, it will be one of the first consumer goods fairs to be held since the outbreak of the pandemic, expanding its focus to cover the whole of Germany and offering a comprehensive product range divided into the four product areas of Home & Garden, Style & Design, Gifts & Stationery and Jewellery & Fashion. For the retail trade, it is the order date for the autumn, winter and Christmas business as well as for the subsequent spring and summer business.

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