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Innovative ideas for better business: buyers will discover the latest lifestyle trends at Nordstil

7 Jan 2020

When Winter Nordstil opens its doors from 11 to 13 January 2020, visitors can look forward to an unparalleled selection of beautiful and trendy items for regional retailers, presented by around 900 exhibitors from Germany, the Netherlands and Scandinavia. A wide-ranging additional programme will provide ample inspiration at Nordstil, featuring the Village, the Northern Lights and numerous talks at the Nordstil Forum on marketing, social media and POS design.

The Northern Lights area at Nordstil
The Northern Lights area at Nordstil

“The Home & Garden product group has been expanded for Winter Nordstil to include a second gourmet area on the upper floor of Hall B2. So we are now offering a wider choice of gourmet products for the supplementary product ranges of our buyers. At the same time we’re no longer using Hall B5, so that the trade fair experience will be even more compact for visitors focusing on this product area. All the products will now be located in five adjacent halls, without the need for long walks from one to another,” says Binu Thomas, head of Nordstil.

Retailers in Style & Design, Home & Garden, Gifts & Stationery and Jewellery & Fashion will find a vast range of products at Nordstil, enabling them to order consistent product mixes for their shops. There will be plenty of home accessories featuring popular themes and colours, as well as gifts for children, beautiful stationery and notebooks, trendy jewellery and a wide variety of seasonal decorations. “Nordstil,” Thomas adds, “is the regional barometer. Every January it provides ideal conditions for retailers to order products for their spring and summer business.” Brigitte Nolte, CEO of the Northern German Retail Association agrees: “Retailers in Northern Germany always prepare for the summer season at Nordstil. This trade fair is an important meeting point for them to place orders, network and gather information. Nordstil, which is held in Hamburg twice a year, is therefore indispensable for any retailers from the various home and garden sectors.”

Full steam ahead with the Nordstil additional programme

The additional programme at Nordstil, with its numerous special areas and talks, has long been an indispensable success factor. The Nordstil Forum in Hall B1.0 has a full programme on each of the three trade fair days. Topics will include current mega and lifestyle trends, effective POS initiatives and computerised systems for owner-managed businesses. Exploring new horizons is encouraged in the Northern Lights zone. Around 40 creative brands and design studios will be represented in this dedicated area in Hall A3. The Village in Hall A4 will feature Donkey Products, Frohstoff Meike Marie Buchholz, Gift Company, Good Old Friends, No Gallery, Philippi, PPD Paperproducts Design, Räder, Raumgestalt, Reisenthel, Joouls and Werkhaus Design + Produktion. They will be demonstrating how all the different occasions over the year can be leveraged to create a special wow factor that will lead to fresh customer loyalty every time. The Village has developed into one of the central meeting points for trade fair visitors. Furthermore, there will be the Buddelhelden (Bottle Heroes), who will focus entirely on selling wines and spirits as a complementary product range. The area gives visitors the chance to sample the various products, to network and to place orders.

The complete additional programme online:

Winter Nordstil will take place from 11 to 13 January 2020.

Information for journalists:

Further details and photographic material of Nordstil can be found at

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Nordstil – regional ordering days in Hamburg

Nordstil is the regional ordering platform for the North. It features a wide product range covering four segments: Home & Garden, Style & Design, Gifts & Stationery and Jewellery & Fashion. Nordstil is the regional ordering platform for the spring and summer business and then again for the autumn, winter and Christmas seasons. It is aimed at northern distributors.

Conzoom Solutions – The platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of sale. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

Nextrade – the digital marketplace

The new digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.

Background information about Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. It employs a workforce of 2,600* at 30 sites and generates an annual revenue of around EUR 733* million. We have close ties with our industry sectors, and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both on-site and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

Further details from:

* Provisional key figures for 2019

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