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Nordlichter in Hamburg: Manufactures and Startups at Nordstil

12 May 2021

To always offer customers something new in the assortment is not so easy. But especially during and after the Corona pandemic even more important to stand out from the competition. The Nordlichter-area at Nordstil – this time at the new location in Hall B4 – has established itself as a beacon for everyone in search of innovations and high-quality objects.

The Nordlichter-area in Hall B4
The Nordlichter-area in Hall B4

24 creative companies will present individual trend and design products in the Nordlichter area in Hall B4 from July 24 to 26, 2021. "The Nordlichter have been an important part of Nordstil. All the products on display here are fresh and original product ideas that have something out of the ordinary. They have the potential to become the highlights of any assortment. Especially in the current situation, such incentives are needed to put customers back in the mood to buy," says Susanne Schlimgen, Director Nordstil.

From innovative cards to trendy bags, handmade jewelry or beautiful decorative and home accessories, everything is represented in the Nordlichter area. Among them are companies that were newly founded in 2020. One of young labels is Violetta Elisa Seliger. Her jewelry pieces are characterized by their sculptural, spatial effect. When worn, the unusual jewelry pieces give a special feeling of individuality and elegance. Clear geometric shapes and a special filigree are the characteristics of the jewelry. Each piece – whether unique or small series – is of high quality and handmade.

They believe in sustainability, use local materials and produce locally. The Danish label Form & Refine is a design brand that thus reduces its CO₂ footprint. Founded in 2018 by Helle Herman Mortensen, Jonas Herman Pedersen and Lasse Lund Lauridsen, the young label is dedicated to preserving our planet with design-driven products made of wood. In doing so, they have created a value-driven brand with an exceptional design philosophy.

The Hamburg-based label Kartenmarie also attaches great importance to sustainability. The two friends Sandra and Inka love cards. Their range consists of beautiful motifs printed on high-quality natural cardboard – very personal, handmade, with a lot of heart and love. The cards are a small, precious gift for any occasion – whether cheerful, funny, heartfelt or mindful and thoughtful – with them, writing is simply a joy. All cards are produced in Germany and support the small printers in the surrounding area.

A real eye-catcher on the beach is the BeachButler. At the company founded in 2020, each small beach table is individual and unique like nature. These are manufactured by the Lebenshilfe Wetzlar Weilburg and thus supports the work of people with disabilities. The small table made of high-quality solid wood has two drink holders to safely place glasses, wine glasses, drink cans or bottles and is perfect for a relaxed picnic on the beach.

Summer Nordstil will take place from July 24 to 26, 2021.


Nordstil is the order platform for Northern Germany and Scandinavia. It offers a comprehensive product range divided into the following product areas of Home & Garden, Style & Design, Kitchen & Gourmet, Gifts & Stationery and Jewellery & Fashion. For retailers, it is the regional ordering date for spring and summer business, as well as for fall, winter and Christmas business.

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* preliminary figures 2020