"The transformation of city centres, increasing digitalisation, the desire for sustainable product ranges, rising energy costs and a shortage of skilled workers: the retail sector is currently facing many challenges. The Nordstil Forum specifically addresses these market developments and provides approaches to solutions. The wide range of offers provides the trade with valuable know-how, target-oriented marketing strategies and best practices to drive the business forward successfully and future-oriented", explains Susanne Schlimgen, Director Nordstil. The programme of the Nordstil Forum can be found in the event calendar. Visitors should not miss this:
Floral trends Autumn/Winter 2023
Saturday, 22.07.2023, 11:45 – 12:15, Sunday, 23.07.2023, 14:45 –15:15,
Monday, 24.07.2023, 11:45 – 12:15
It will be colourful and original at Stephan Triebe's lecture. The master florist, who has won several international awards, will present the floristry trends for the coming autumn and winter season and bring them to life on site. Using practical examples, he will immerse the audience in unique worlds of colour, present creative and unconventional design ideas and give tips for modern flower arrangements.
Content ideas for short videos on TikTok and Instagram
Monday, 24.07.2023, 14:00 – 14:30
Are you looking for inspiration for your social media channels? Then the lecture by Lena Feldsien is just the right thing for you. As a social media manager at havendo, a search engine optimisation agency, she specialises in storytelling and short videos. With her creative approach, she helps clients establish their brand on social networks and expand their audience. In the forum, she explains how retailers can engage their target groups on TikTok and Instagram.
Product staging at the point of sale, using the example of the Trend Islands with a live walkthrough presentation
Saturday, 22.07.2023, 14:45 – 15:15, Sunday, 23.07.2023, 12:30 – 13:00,
Monday, 24.07.2023, 14:45 – 15:15
What are the current trends? How can assortments be staged in an exciting way and customers be encouraged to buy? Olaf Stademann, window and store designer and expert for visual merchandising, provides answers. Under the mottos "Social Cocooning" and "Rather Enchanting", he curated the Trend Islands adjacent to the Forum and presents them live every day. "This season, the Trend Islands reflect the needs for the cold, dark season and for the upcoming festive season: on the one hand, it's all about the rediscovered new cosiness, on the other hand, there is a lot of glitter, glamour and strong colour contrasts to discover. My recommendation: a mix of different product groups. This evokes emotions and creates new buying impulses", reveals Olaf Stademann.
Fascination retail – the secrets behind successful retail concepts
Sunday, 23.07.2023, 11:00 – 11:30
Creative ideas for shop design and product display are provided by Daniel Schnödt from Trendforum Retail. The founder of the TeamScio network is a specialist in shopfitting and the optimisation of space and assortment design. As a consultant and author, he develops future-oriented retail formats, is a keynote speaker at retail congresses and a jury member for the "Store-of-the-Year" of the German Retail Association. In the Forum, he will present best practices from the retail sector and provide exciting background knowledge on extraordinary, successful retail concepts under the heading "Retail in the area of conflict between data and experience". On the fair’s first day – Saturday – Daniel Schnödt will guide a store tour through Hamburg and present three successful retail concepts. The tour provides creative ideas for shop design and product display, offers exciting background knowledge and direct exchange with founders. Click here to register: Store Tour Sommer 2023 (messefrankfurt.com).
Digital ahead: nmedia at the Sommer-Nordstil
nmedia complements the presentations at the Nordstil Forum on the topics of digitalisation, multichannel and the future of retail perfectly: The digital order and content platform offers standards and services that provide the ideal basis for brands and retailers to realise their individual concepts when expanding their online business. At the stand in Hall A3.0 A05, the order and content platform will present its wide-ranging portfolio for online retailing and provide new online solutions for industry and trade. Current business models such as dropshipment are optimally supported by nmedia and allow retailers to tap into new sales potential. The interaction between the nmedia.hub and the networking via nmedia.EDI is optimal. Continuously updated product and image data via the nmedia.hub become an integrated process through automated EDI orders and invoices. This means that every brand and every retailer can benefit without having to increase their staff. It's worth taking a look!
Information for journalists: Further details and photographic material of Nordstil can be found at nordstil.messefrankfurt.com/press
Follow Nordstil on Instagram: www.instagram.com/nordstilmesse
Hashtags: #nordstil23 #nordstilmesse
Nordstil
Nordstil is the order platform for Northern Germany and Scandinavia. It offers a comprehensive product range divided into the following product areas of Home & Garden, Style & Design, Kitchen & Gourmet, Gifts & Stationery and Jewellery & Fashion. For retailers, it is the regional ordering date for spring and summer business, as well as for fall, winter and Christmas business. nordstil.messefrankfurt.com
Conzoom Solutions – the platform for retailers
Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of sale. It provides a complete overview of Messe Frankfurt’s international portfolio in the consumer goods sector – bundling a wide range of information for retailers. www.conzoom.solutions
nmedia.hub: The order and content platform for the home & living industry
The digital order and content management for brands and retailers in the consumer goods industry extends the trade fair and enables orders 24/7, 365 days a year. www.nmedia.solutions
Background information on Messe Frankfurt
The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of some 2,200* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2022 were around €450 million*. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com * Preliminary figures for 2022