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Full steam ahead with the Nordstil Forum Trends, marketing tips and practical ideas from stars and industry leaders

5 Dec 2019

Let’s get some fresh air! When Winter Nordstil opens its doors from 11 to 13 January 2020, a refreshing wind will be blowing through the exhibition halls again – partly thanks to the exhibitors’ innovative products and partly thanks to highlights such as the Nordstil Forum, the meeting place for trends and know-how in Hall B01.

A great backdrop and a full house: The Nordstil Forum – here in the summer with Björn Lockstein. Photo: Messe Frankfurt
A great backdrop and a full house: The Nordstil Forum – here in the summer with Björn Lockstein. Photo: Messe Frankfurt

“When there's a stiff breeze, it can blow against you. Or you can use it to really pick up speed. We’ll be welcoming a lot of experienced specialists to Nordstil, who will be able to help retailers to correctly assess current trends and then to set sail and bring new momentum into their businesses,” says Binu Thomas, head of Nordstil. This is why the Nordstil Forum will have a full programme on all three days of the trade fair. Topics will include current mega and lifestyle trends, effective POS initiatives and computerised systems for owner-managed businesses. Speakers will include stars such as the Swedish blogger Trendstefan and the digital expert Francesco Ferreri.

Marketing: e-commerce is more than a ball pool

How are current innovations affecting customer channels, and how should retailers respond? On the first day of the trade fair, the digital entrepreneur and founder of Digital Apartment, Francesco Ferreri, will be showing how retailers can keep an overview of digital market developments. On the Monday he will be revealing the secret of the “Digital Mindset” and will be explaining why e-commerce is more than a ball pool or table football.

Elmar Fedderke will be speaking on: “High-street and digital activities/retailing: it’s the combination that counts!” The retail expert will provide his listeners with practical help on how to assess and indeed improve their own level of involvement at the interface between online and offline. “How to make your business flourish through social media" will be the subject of a practical talk by Rupert Fey, the founder of Beyond Flora. Also, on all three days of the trade fair trade visitors will have an opportunity to find out first hand how to use the new order platform Nextrade. The speakers, who will be pleased to answer questions, will be Nicolaus Gedat, CEO of nmedia GmbH, and Daniel Zander, IT project manager of the same company.

The coolest international designs, trends and tips

The star of the industry, Stefan Nilsson – better known as Trendstefan – will be reporting on the coolest and most innovative retail ideas from across the globe. The likeable Swede has a blog,, with followers from all over the world. His talk on the Saturday will also address the question of how you can turn today’s consumers into loyal customers. On the Sunday he will be putting the focus on an important megatrend – sustainability – from a Scandinavian perspective. Dagmar Parusel, project manager at EPEA GmbH, will be talking about smart integrated strategies for a circular economy in her presentation “Insights into consumer cultures of the future – from cradle to cradle”. She will be explaining how this special form of recycling works and how retailers have been using sustainable products to appeal to Generation Y.

The designer Jutta Werner will be focusing on another megatrend in her talk: “The power of the product – the effect of well-chosen products on our wellbeing”, answering questions such as: What are the latest feel-good trends? And how can you reach out to customers in a world where everything seems to be available already? There will also be two inspiring practical sessions, each with a special focus on the POS: “Little boxes and small bags of all kinds: gift-wrapping spring and summer – a wealth of ideas for children’s presents” by the gift wrapping coach Gudrun Rohsmöller, followed by another session given by the florist and designer Marion Schouten on “Floral presentations and innovative and stylish ideas for the POS”.

In all, there will be almost 30 talks at the Winter Nordstil Forum, some of which will be held more than once, so it will be easy to combine a visit to the trade fair and the conference. Click here for an up-to-date programme of Forum talks:

Winter Nordstil will take place from 11 to 13 January 2020.

Information for journalists:

Further details and photographic material of Nordstil can be found at

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Nordstil – regional ordering days in Hamburg

Nordstil is the regional ordering platform for the North. It features a wide product range covering four segments: Home & Garden, Style & Design, Gifts & Stationery and Jewellery & Fashion. Nordstil is the regional ordering platform for the spring and summer business and then again for the autumn, winter and Christmas seasons. It is aimed at northern distributors.

Conzoom Solutions – The platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of sale. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

Nextrade – the digital marketplace

The new digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.

Background information about Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600* employees at 30 locations, the company generates annual sales of around €733* million. We have close ties with our industry sectors, and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both on-site and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

Further details from:

* 2019 preliminary figures

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