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Nordstil Forum is back

1 Jun 2022

After a break of two years due to the pandemic, the Nordstil Forum will be held again for the first time at the upcoming summer Nordstil. On all three days of the fair, the lecture area will address topics that are currently of concern to retailers and offer solutions as well as suggestions for one's own business. The Nordstil Forum is complemented by the Trend Tables, which are located in the immediate vicinity. These are equipped with products from exhibitors and cordially invite retailers to discover the trend highlights of the coming season and to be inspired for their own point of sale design.

Visitors get practical insights and tips at the Nordstil Forum. Photo: Messe Frankfurt/Jean-Luc Valentin
Visitors get practical insights and tips at the Nordstil Forum. Photo: Messe Frankfurt/Jean-Luc Valentin

How is the consumer goods market developing? Which strategies are promising? And how can the selection of assortments and product presentation at the point of sale be optimised? Answers to questions of this kind are provided by the Nordstil Forum in Hall B1.0, which offers visitors the perfect opportunity to deepen their know-how and familiarise themselves with the latest trends in the context of expert lectures, workshops and trend presentations. An insight into the current status of the lecture programme underlines its thematic diversity:

Learning from the big players: Digitisation in retail

Digitisation and e-commerce are among the big buzzwords of the modern consumer goods industry. But how do you build a successful digital strategy when you are still at the very beginning in this respect? The fact is: even big online shopping platforms like Amazon or Zalando started out small. What the retail trade can learn from the big players and which steps are part of a successful digital strategy will be presented in this lecture using best practice examples.

Supply bottlenecks – what now?

The problem of supply bottlenecks affects many companies and retailers. Even at the point of sale, customers can notice that certain goods are not available for a longer period of time – sometimes even quite obviously through empty shelf space. In the lecture on supply bottlenecks, visitors will learn how to sell despite supply bottlenecks and how to deal with customers in this situation.

The shopping behaviour of Generation Z

Discovering a cool product on Instagram and ending up in an online shop with just a few clicks – all this is already reality today. What does Generation Z look for when shopping, what is important to them and how does this fit in with their own business model? Concrete assistance and suggestions on how retailers can respond appropriately to the shopping behaviour of Generation Z and make their business fit for the customers of the future will also be a focus of the Nordstil Forum.

The secrets of digital product photography

There is often more work behind a good product photo than one might realise at first glance. Not only aspects such as lighting conditions, perspective and co. have to be considered, but also for which sales channel the pictures are intended and how they can be edited. The lecture "The secrets of digital product photography" provides participants with important basic knowledge and highlights what is important in modern product photography.

Just like last time in 2020, Trend Tables at the upcoming Nordstil will once again show what is currently on vogue. Photo: Messe Frankfurt/Jean-Luc Valentin
Just like last time in 2020, Trend Tables at the upcoming Nordstil will once again show what is currently on vogue. Photo: Messe Frankfurt/Jean-Luc Valentin

Trend Tables show practical ideas for POS design

Finding out about trends in theory is one thing – experiencing them live and with matching products is what the Trend Tables adjacent to the Nordstil Forum make possible on all three days of the fair. This time the focus is on practical ideas for POS design in the autumn and winter season. Decorated with products from the Nordstil exhibitors, the Trend Tables show what a targeted and contemporary product presentation can look like under the mottoes "Floral variety in autumn" and "Atmospheric Christmas time". The curator is florist Victoria Salomon. In addition, Salomon will give a daily lecture on the designed tables in the Nordstil Forum and provide practical tips on how retailers can inspire customers with original product presentations.

The full programme of the Nordstil Forum will be published in the event calendar on the Nordstil website in mid-June.

The next Summer Nordstil will take place from 23 to 25 July 2022 and the next Winter Nordstil from 14 to 16 January 2023.

Note for journalists:

You will find further information and images on Nordstil at: nordstil.messefrankfurt.com/press  

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Contact

Anne-Kathrin Salajka

Press officer

Anne-Kathrin Salajka

Nordstil

Nordstil is the order platform for Northern Germany and Scandinavia. It offers a comprehensive product range divided into the following product areas of Home & Garden, Style & Design, Kitchen & Gourmet, Gifts & Stationery and Jewellery & Fashion. For retailers, it is the regional ordering date for spring and summer business, as well as for fall, winter and Christmas business.

Conzoom Solutions – the platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of revenue. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

www.conzoom.solutions

Nextrade – the digital marketplace

The digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.

www.nextrade.market

Background information on Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,300* people at its headquarters in Frankfurt am Main and in 30 subsidiaries around the world. In 2021, the company had to contend with the challenges posed by the pandemic for the second consecutive year. Annual sales will be approximately €140* million after having been as high as €736 million in 2019 before the pandemic. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com

* Preliminary figures for 2021

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