All press releases

Exhibitor growth: already 630 confirmations for Winter Nordstil

12 Oct 2020

The Winter Nordstil will anchor in Hamburg from 16 to 18 January 2021. Compared to the summer edition in September 2020, more than twice as many exhibitors have already declared their participation. With the Village, the Buddelhelden and the Nordlichter, visitors can once again expect a large number of special presentations.

From 16 to 18 January 2021, the Nordstil opens its doors for the second time since the Corona break. More than twice as many exhibitors as at the previous summer event have already declared their participation. "With Nordstil, a piece of normality has returned and the response to the event from both visitors and exhibitors was very positive. It is all the more pleasing that we have already received 630 declarations of participation at Winter Nordstil," says Philipp Ferger, Group Show Director of Nordstil.

In terms of hall occupancy, the Winter Nordstil is expanding and has five more hall levels than the summer edition. The largest area in terms of floor space, Home & Garden, covers halls A1 and B1.0 to B4.0, while the Gifts & Stationery section (Hall A4) offers visitors a wide selection of handicrafts, design and stationery articles and toys. In the Style & Design area (Hall A3), well-known designers, manufacturers and brands present their lifestyle products. In the Jewellery & Fashion section (Hall B7), lovers of accessories and cosmetics can expect a diverse selection.

More exhibitors and hall levels than at the premiere after the lockdown: Winter Nordstil 2021
More exhibitors and hall levels than at the premiere after the lockdown: Winter Nordstil 2021

"International new exhibitors at the last event, such as David Fussenegger or Umbra, have immediately agreed to be on board again this winter. But also brands like Blomus, who had to skip the summer edition due to Corona, will be taking part in the next Nordstil," says Susanne Schlimgen, Director Consumer Goods Fairs regional. A joint stand curated by the Danish Chamber of Crafts will also provide additional Scandinavian flair.

Return of further special areas

With the Village and the Nordlichter, further special areas besides the Buddelhelden are part of the Nordstil again after the unique break in summer.

The Nordlichter promotion area is all about unusual product ideas using unusual materials from start-ups, young designers and small manufacturers. Also the area of the Buddelhelden with their selected wines and spirits is not to be missed. The special Village area is also celebrating its return with eight participants.

The Winter Nordstil will take place from 16 to 18 January 2021.


Nordstil is the initial order platform for Northern Germany and Scandinavia. Since the summer of 2020, it has been focusing on the whole of Germany and offers a wide product range, covering four segments: Home & Garden, Style & Design, Gifts & Stationery and Jewellery & Fashion. For retailers, the winter edition is the ordering date for the spring and summer business.

Information for journalists:

Further details and photographic material of Nordstil can be found at

Follow Nordstil on Twitter:

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With about 2,600 employees at 29 locations, the company generates annual sales of around €736 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at:


Messe Frankfurt uses cookies to provide you the best possible browsing experience. By using our services, you consent to our use of cookies. More information