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Try a little cosiness: Scandinavian design at Nordstil 2017

Jun 29, 2017

Trend expert Stefan Nilsson curates the ‘Roots of Sweden’ area

Little Scandinavia in Hamburg: 76 exhibitors from Denmark, Sweden and Finland will present their new collections to visitors at the summer 2017 edition of Nordstil. From 22 to 24 July 2017, they will be showing fascinating products and bringing Nordic cosiness to the exhibition halls. Whether traditionally cool and linear or, of late, as a stylistic symbiosis with highly expressive ethnic patterns, Scandinavian design continues to be trendy – across the product-group spectrum. “For our exhibitors from the far north, Nordstil is the ideal platform for reaching North German buyers and promoting their export business in a home from home for Nordic design”, says Nordstil Director Binu Thomas. From Home & Garden, via Relaxation & Care, to Jewellery & Fashion, we are delighted that Scandinavian exhibitors are represented in all product groups at Nordstil in Hamburg.”

With currently 50 exhibitors, Denmark is particularly well represented at the coming Nordstil by companies such as Broste Copenhagen, A&O Hultquist, Chic Antique and Ib Laursen with styles that are a perfect fit for the North German market. At Nordstil, they will show the trends everyone is talking about at present. One of them is ‘hygge’, a modern interpretation of cosiness that brings clear-cut, minimalistic lines and natural materials, such as hide, wool and wood, as well as friendly colours, into our homes and puts the focus on time with the family. The national pavilion of the Danish Handicrafts Chamber in Hall A1, Stand E71, offers a good overview of Danish design. There, Andersson Supply, Koustrup & Co, Lübech Living, En Gry & Sif, Rikki Tikki and By Room v/Annette Torbensen will not only show their latest products but also have a variety of surprises for visitors up their sleeves.

Visitors will find Swedish exhibitors concentrated in Hall A4. There, the ‘Roots of Sweden’ area curated by trend expert and gallery owner Stefan Nilsson presents twelve Swedish companies including Terrible Twins, Plurr Design and Himla. Some of the participants are highly experienced, others are genuine newcomers. “We wanted to bring together interesting brands. Some of them are extremely young, others old hands. I like this blend of brands, objects and materials”, says Stefan Nilsson explaining the selection. “Everything is highly functional, stylish and Swedish.” The companies will be properly introduced to visitors within the framework of a classic Swedish ‘fika’ coffee break at 14.00 hrs on Sunday, 23 July. Altogether, 25 Swedish companies will be exhibiting at the coming Nordstil. Finland is represented by Lovi, which makes modern 3D figures from birch plywood.

Nordstil – Hamburg Regional Order Days
Nordstil (22 to 24 July 2017) is the regional order platform for the north of Germany and neighbouring countries. It is characterised by an extensive product spectrum split into six distinct product segments: House & Garden, Style & Design, Gifts & Stationery, Kitchen & Gourmet, Relaxation & Well-Being and Jewellery & Fashion. For the retail trade between the Weser, Elbe, Harz and Øresund, Nordstil is the regional order venue for the spring / summer and autumn / winter / Christmas seasons.

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Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With some 2,400 employees at 30 locations, the company generates annual sales of over €640 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
Further information on the company can be found at: