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Launch of the Digital Academy: New series of online events for manufacturers and retailers kicks off with topic of sustainability

10 May 2023

Sustainability is becoming increasingly important for many consumers in their purchasing decisions. What can manufacturers and retailers do to be successfully sustainable? And how can sustainability contribute to their business success in the long run? Answers to these questions are provided by the first episode of the new Digital Academy of consumer goods fairs under the umbrella of Messe Frankfurt. The new series of events, which is offered online in German and English, gathers expert knowledge, inspiring food for thought and practical advice with exciting impulse lectures every two months throughout the year. Participation in the 55-minute events is free of charge.

Episode 1 on 24 May, 10:00 - 10:55 a.m.: Successfully Sustainable - Sustainably Successful: Sustainability as a Competitive Advantage

The joint Digital Academy of Messe Frankfurt's consumer goods fairs is designed as a knowledge pool and source of inspiration for manufacturers and the trade. Top international speakers and designers share expert knowledge and practical experience on important meta-topics such as sustainability, design and the future of retail. Participants may expect suggestions and background knowledge about specific themes as well as possible solutions and ideas that can be implemented.

Under the headline Sustainability as a Success Factor: 360-Degree Strategies for Design, Production, Sales, and Recycling, futurologist Prof. Dr. Anabel Ternès von Hattburg explores the question of how companies can successfully move forward with sustainability. She highlights practical aspects and shows how companies can position themselves in a convincingly sustainable way and thus be economically successful in the long term. The futurologist is Managing Director of the SRH Institute for Sustainability Management. With the help of inspiring examples, she outlines suggestions and shows possible solutions. Afterwards, the focus will be on brands and sustainability: Is this important to customers at all? Speaker Cornelia Kunze, Managing Director of the international communications consultancy i-sekai, will draw on findings on consumer behaviour from around the world. In the lecture entitled Flourish or Flounder: How Purpose and Sustainability Put Consumer Brands Centre Stage, she outlines how brands can credibly bring sustainability to life and communicate it convincingly.

With the new Digital Academy, the consumer goods fairs gather regular target group-specific online events for exhibitors and visitors on meta-topics such as sustainability or the future of trade on the Digital Extension of the fairs as a joint platform on the web.
The platform offers users a year-round resource with added value through which they can exchange business ideas thanks to AI-supported matchmaking.

The upcoming Summer Nordstil will take place from 22 to 24 July 2023.

The next Winter Nordstil will take place from 13 to 15 January 2024.

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Nordstil is the order platform for Northern Germany and Scandinavia. It offers a comprehensive product range divided into the following product areas of Home & Garden, Style & Design, Kitchen & Gourmet, Gifts & Stationery and Jewellery & Fashion. For retailers, it is the regional ordering date for spring and summer business, as well as for fall, winter and Christmas business.

nmedia.hub: The order and content platform for the home & living industry

The digital order and content management for brands and retailers in the consumer goods industry extends the trade fair and enables orders 24/7, 365 days a year.

Conzoom Solutions – the platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of sale. It provides a complete overview of Messe Frankfurt’s international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

Background information on Messe Frankfurt

The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of some 2,200* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2022 were around €450 million*. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.

For more information, please visit our website at:

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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* Preliminary figures for 2022