How can assortments be staged in an exciting way and unique shopping experiences be created? What are the current trends and design concepts? And how can customers be encouraged to enter and linger, to browse and buy? Answers to these questions are provided by the Trend Islands curated exclusively for the summer Nordstil: under the mottoes "Social Cocooning" and "Rather Enchanting", they invite visitors to immerse themselves in the trend worlds of the coming season. "The Trend Islands at Nordstil provide inspiration for the point of sale and show retailers in concrete terms how trends can be practically implemented in assortment and product design," says Susanne Schlimgen, Director Nordstil. Curator Olaf Stademann, Window & Store Designer and expert in visual merchandising, presents the Trend Islands in the adjacent Nordstil Forum on a daily basis and shows how customers can be captivated with original displays. "This season, the Trend Islands reflect the needs for the cold, dark season and for the upcoming festive season: on the one hand, it's about the rediscovered new cosiness, on the other hand, there is a lot of glitter, glamour and strong colour contrasts to discover. My recommendation: a mix of different product groups. This awakens emotions and creates new buying impulses", reveals Olaf Stademann. These are the Trend Islands at the Sommer-Nordstil 2023:
Social Cocooning
This Trend Island is all about cosiness and socialising: the focus is on retreating into one's own home and cosy get-togethers with family and friends while cooking, baking or crafting. The perfect occasion for a beautifully laid table and a lovingly decorated home! Table decorations with ceramics and clay, candles and scented oils as well as home accessories made of natural materials such as grasses and raffia, wood, cork or wool underline the cosy feel-good atmosphere. Soft colours such as beige, cream and taupe as well as warm green and earthy tones additionally ensure relaxation. The focus on nature and sustainability is ground-breaking.
Rather Enchanting
Immerse yourself in the magical world of festivities: The Trend Island "Rather Enchanting" creates the festive setting for the entire home with shimmering, sparkling and dazzling decorations. Iridescent surfaces set special accents: smoothly polished porcelain, the glow of lights in glass objects, reflections in glass spheres and metallic surfaces create magical moments. Flowing textiles and delicate, filigree room and table decorations made of feathers and paper bring lightness. A play of strong colour contrasts between white, pink, lilac and purple create excitement and metallic gold and silver tones set festive, extravagant accents.
Original store concepts in Hamburg
The Storetour with Daniel Schnödt from Trendforum Retail will also provide creative ideas for shop design and product display: on the fair’s first day - Saturday - he will lead a tour through Hamburg and present three successful retail concepts. The tour offers exciting background knowledge and the opportunity to talk to founders directly on site. The first port of call is the multi-award-winning delicatessen shop Mutterland. There, customers will find traditionally produced delicacies from small manufacturers in Germany. At Søstrene Grene, managing director Mogens Link Schmidt provides insights into the history, product presentation and pricing of the successful retail chain for lifestyle, home accessories and DIY. The tour ends at Torquato: the successful omnichannel company presents high-quality products in the exclusive surroundings of the 19th century city palais in Hohe Bleichen. Visitors of the Storetour can also visit Nordstil with their ticket. After the Storetour, they will travel to the trade fair together. It's worth registering! For further information please visit Store Tour Sommer 2023.
Information for journalists: Further details and photographic material of Nordstil can be found at nordstil.messefrankfurt.com/press
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