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Village and Nordlichter: Fixed stars for contemporary product worlds at Nordstil

17 Nov 2022

Moin moin in Hamburg and welcome to the Village at Nordstil from 14 to 16 January 2023. Ten attractive brands will be designing this year's successful crowd-puller in Hall A3. A second fixed star at the trade fair in Hamburg will also be shining there again: in the special area, 20 Nordlichter will be pointing the way to contemporary product worlds.

The Village at Nordstil, Photo: Messe Frankfurt/Jean-Luc Valentin
The Village at Nordstil, Photo: Messe Frankfurt/Jean-Luc Valentin

The Village in Hall A3 promises lots of inspiration and synergies for the POS. Here, ten committed companies will welcome the fair visitors at their stands and on the cosy village square. This time, the German brands Bluxe, Frohstoff, Gift Company, Good Old Friends, Mossapour Interior Designs, Paperproducts Design, Pink Stories and Sompex will be there. In addition, the Village once again welcomes two Danish members in its midst: Bon Dep As No Filial and Piffany Copenhagen. The village community is united by its common idea: this includes, among other things, the development of its own collection, regional production locations and a mindful corporate culture.

The joint appearance, organised by the exhibitors themselves, places particular emphasis on communication and hospitality. Tobias Pommerich, Team Leader Marketing & Communication at Paperproducts Design, is particularly pleased about the presence: "The time during the pandemic made us aware of how incredibly important personal encounters are for our industry. That's why we create a lot of space on our village square for business exchanges - but also for the little breaks in between that are good for all of us."

In addition to many products and novelties, visitors to the Village can also expect cosy seating, cool refreshments, small snacks and plenty of inspiration to share. The latter is provided, among other things, by the "little houses" on the village square. They show eye-catching and easy-to-implement concepts for retail - creatively staged with the collections of the Village participants.

Refreshingly different product ideas in Nordlichter area, Photo: Messe Frankfurt/Jean-Luc Valentin
Refreshingly different product ideas in Nordlichter area, Photo: Messe Frankfurt/Jean-Luc Valentin

Treasure Island: Nordlichter set course for spirit of the time

Being guided by their own compass, developing new approaches and unearthing undiscovered treasures - these are the great strengths of Nordlichter. For Winter Nordstil, 20 young German and international labels have checked into the curated area in Hall A3. The manufactories, handicraft businesses, start-ups and designers are in tune with the spirit of the times with their fresh ideas. They range from jewellery, cosmetics and personal accessories to stationery, decorations and gourmet gifts to home textiles and home accessories. The designs usually originate from their own pens and are handmade in their own factory or sustainably regionally. This makes the Nordlichter area a treasure island for a handpicked product world that appeals to a sustainably oriented public.

Timeless, sustainable, extraordinary: wrapping paper from FabRap, Photo: FabRap
Timeless, sustainable, extraordinary: wrapping paper from FabRap, Photo: FabRap

Hema Kumar, for example, stands for this forward-looking approach. With her label FabRap, she seduces us into zero waste in its most beautiful form - with breathtaking gift packaging made of fabric. Inspired by the traditional Japanese art of furoshiki and the colourfulness of the Indian textile world. The German-Indian designer develops a wide collection of extraordinary packaging textiles. For the symbiosis of sustainability, user-friendliness and timeless elegance, she was awarded the German Brand Award in 2021. Rightly so: FabRap are made from 100 percent certified organic cotton and under ethical aspects. Unlike classic wrapping paper, they can theoretically be reused endlessly.

Poetic home accessories made of high-quality natural materials, Photo: Papurino Oy
Poetic home accessories made of high-quality natural materials, Photo: Papurino Oy

Can a towel be rethought? "Yes!" says Studio 6277 from Düsseldorf, which has achieved a real aha effect with its "Ooooh". The high-quality terry towel surprises with large, colourfully bordered holes in all four corners. The little trick is impressive: depending on your needs, the towel transforms into a bag, a laundry basket, a pad for the deck chair or a non-slip shower towel. Almost incidentally, the holes serve as practical hangers. Behind the design studio are the friends Ann-Katrin Weiner and Christine Holch, who have set out to provide the world with more feel-good design. That's why they are bringing one of their latest creations to Nordstil: a patchwork quilt for babies.

Your favourite city on the wall or would you rather have the whole world? Anna, Olli and Kaarlo from Finland make it possible. Under the label "Papurino Oy" they offer poetic home accessories made of high-quality natural materials. With their artfully handmade world maps and city maps made of wood, which are already known far beyond their national borders, as well as with their poetic prints or small but fine decorative items. The special thing: All designs come from their own pen and are handcrafted in Finland.

The Hamburg brand Coloristers demands more "bling bling" for everyone. That's why they design their jewellery creations to be as dazzling as life itself. The filigree handcrafted bangles, earrings and creoles are made of high-quality synthetic resin that offers an almost infinite variety of colours. The rich trimming with genuine Swarovski crystals makes these fashionable treasures an affordable alternative to real jewellery. Mama Petra, the creative heart of the brand, son Max and his girlfriend Lea are on board the Family & Friends company. They have their own creations made in an Italian family business that puts all its love and craftsmanship into the colouristers.

The next Winter Nordstil will take place from 14 to 16 January 2023 and the next Summer Nordstil from 22 to 24 July 2023.

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Nordstil is the order platform for Northern Germany and Scandinavia. It offers a comprehensive product range divided into the following product areas of Home & Garden, Style & Design, Kitchen & Gourmet, Gifts & Stationery and Jewellery & Fashion. For retailers, it is the regional ordering date for spring and summer business, as well as for fall, winter and Christmas business.

Conzoom Solutions – the platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of revenue. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

nmedia.hub - The order and content platform for the home & living industry

The digital order and content management for brands and retailers in the consumer goods industry extends the trade fair and enables orders 24/7, 365 days a year.

Background information on Messe Frankfurt

The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of 2,200 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. As in the previous year, annual sales for 2021 were significantly lower owing to the COVID-19 pandemic: approximately €154 million compared with Group sales as high as €736 million in pre-pandemic 2019. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. Sustainable business practices are a central pillar in our corporate strategy and strike a healthy balance between ecological and economic interests, social responsibility and diversity. Another of Messe Frankfurt’s strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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