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The right concept to attract customers to the store – the Village and the Nordlichter at the summer Nordstil

10 May 2022

It is a challenge for successful retailers to constantly surprise customers with new products and brands, and to create an experience with individual and sustainable concepts. The Village will be demonstrating how retailers can inspire their customers at the point of sale at the upcoming Sommer-Nordstil from July 23 to 25, 2022. In keeping with this, the Nordlichter-Areal will be presenting trend and design products for everyone looking for that certain something.

The Village at Nordstil, Photo: Messe Frankfurt/Jean-Luc Valentin
The Village at Nordstil, Photo: Messe Frankfurt/Jean-Luc Valentin

It's not just the products and presentations with which retailers can inspire. Especially in uncertain times like the ones we are currently experiencing, brands provide orientation and support. Consumers can rely on familiar brands to stand by what they promise. Such feelings are controlled by emotions, for example on point-of-sale surfaces. The Village in Hall A3 shows exactly how brands can be perfectly staged on such surfaces. In the very successful joint presentation, the selected companies bLuxe, Bon Dep As No Filial, Frohstoff, Gift Company, Good old friends, Joouls/IHAK, Mossapour, Paperproducts Design, Piffany Copenhagen, Pink Stories, Remember and Sompex will be showing their latest collections and designs in an exciting product mix.

"We are pleased to exhibit with twelve strong brands, full of ideas and with new collections, bundled in one place at the summer edition of Nordstil in Hamburg. With the Village we enable visitors to take a short break from the hustle and bustle of the fair, take them on a journey through exciting new collections and create a pleasant environment for communication and collaboration. At the joint special show in our marketplace, customers will find ideas and inspiration about products and their presentation," says Tobias Pommerich, Marketing Director, ppd Paperproducts Design.

Refreshingly different product ideas in the Nordlichter area, Photo: Messe Frankfurt / Jean-Luc Valentin
Refreshingly different product ideas in the Nordlichter area, Photo: Messe Frankfurt / Jean-Luc Valentin

Nordlichter set trend signals

Off to new shores! In the special Nordlichter area in Hall A4, 20 creative brands and design studios are taking off. From greeting cards and kitchen accessories to sustainable products: With their subtle and often surprising product ideas, they set the course towards new, contemporary ranges at Nordstil with their individual trend and design products. Many of the participants are northerners in the literal sense, including Salt & Pumpkin. The Hamburg-based company has a unique storytelling approach, which starts with the design of the tin and is reflected in the spice blends. From classics to unusual blends like Tokyo, which features earthy seaweed, sesame seeds, blue poppy seeds and fruity tangerine zest perfect for Asian bowls and sushi, there's something for every spice lover. Founders Simon and Alex reflect the unique lifestyle of international cities in their spice blends.

Sustainability, value and minimalist design are at the core of the Margrets company and its products. This is where the two young entrepreneurs Tessa and Ferdinand start with materials from nature: Their dishcloths, scouring pads and cleaning sponges have a chic and timeless design, plus they are washable, reusable and good for the environment. Sustainability is no longer just a trend, but a part of all our everyday lives. The label Moya Birch Bark is also moved by the responsibility we have towards our planet. The designer Anastasiya Koshcheeva, who comes from Siberia, and her team manufacture products from natural birch bark, which bring modern design into harmony with a time-honored Siberian craft tradition. The natural beauty of the design products comes into full force through a clear language of form, high-contrast details and playful color schemes in lamps, seating furniture or storage boxes.

This year, for the first time, the Nodlichter in Hall A4 will be supplemented by an area with selected fashion and textile labels curated by the Nordic company Modekapitän Judith and provided with a supporting program. Over 20 labels from the womenswear, children's and home textiles sectors will show their latest collections at Nordstil. Among them are the founders of labels such as Dein Leinen from Xanten, Limone & Grapefruit from Krailing, Mamellie from Pforzheim and SeaYa from Hamburg. In the past four years, Modekapitän Judith has helped over 140 female entrepreneurs to further establish and expand their brands.

The next Summer Nordstil will be held July from 23 to 25, 2022, and the next Winter Nordstil will be held January from 14 to 16, 2023.

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Nordstil is the order platform for Northern Germany and Scandinavia. It offers a comprehensive product range divided into the following product areas of Home & Garden, Style & Design, Kitchen & Gourmet, Gifts & Stationery and Jewellery & Fashion. For retailers, it is the regional ordering date for spring and summer business, as well as for fall, winter and Christmas business.

Conzoom Solutions – the platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of revenue. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

Nextrade – the digital marketplace

The digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.

Background information on Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,300* people at its headquarters in Frankfurt am Main and in 30 subsidiaries around the world. In 2021, the company had to contend with the challenges posed by the pandemic for the second consecutive year. Annual sales will be approximately €140* million after having been as high as €736 million in 2019 before the pandemic. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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* Preliminary figures for 2021