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Nordstil 2018: Village puts focus on design from Germany

Nov 23, 2017

The sails are set for a new business year. Running from 13 to 15 January 2018, Nordstil in Hamburg will be the first fresh breeze of the season. Two safe ports of call for unmistakable design and amazing product news will be the Village and Northern Lights zones in Hall A4.

Discover, network and relax at the Nordstil Village
Discover, network and relax at the Nordstil Village

Yet again the Village will prove that we needn't travel all that far to find good design. A range of selected German brands will be presenting innovative ideas, trends and top-selling products in this popular special zone. Michael Rossmann, founder of the PAD brand, explains its special features: “What unites us here is not merely extremely high standards in quality and design, but also a common philosophy. All twelve brands you see here are owner-managed, have their own designers and produce sustainably and, whenever possible, in Germany or in other European countries. The brands are Cedon, Donkey Products, Gift Company, Good Old Friends, Koziol, Nogallery, PAD Design Concept, Paperproducts Design, Philippi, Räder, Raumgestalt and Reisenthel.

The Village designers have created a special atmosphere for discovery, networking and relaxation. This includes a communication café and also joint presentations where the exhibitors’ trends and highlights are attractively showcased and whether retailers are inspired to try out new things. “It’s a good place to understand how much innovative strength there is in German design. Our company, PAD, for instance, presents around 70 new products per season. And the same is true for our competitors. Many, for instance Donkey Products and Räder, have been winning international design awards,” says Michael Rossmann. Companies at the Village have dedicated themselves to their tasks in a special way, so that each trade fair presentation is new and different, ranging from the look and feel to presenting contemporary themes that reflect the spirit of the time.

Refreshingly different product ideas in the Nordstil Northern Lights zone
Refreshingly different product ideas in the Nordstil Northern Lights zone

Northern Lights – a new mindset, using one’s own initiative!

Exploring new horizons is also encouraged in the Northern Lights zone. This popular zone will feature refreshingly different product ideas from around 45 young designers, start-ups, graduates and small design studios. Tom+Hatty’s hand spectacles – Handbrille, as they’ve branded them – are based on the idea of turning a supposed weakness into a strength. Instead of using a spectacle case, this exquisite reading aid is worn round the neck, like a piece of jewellery. The glasses are therefore always at hand, while also making a confident stylistic statement, affirming a modern, free-spirited lifestyle.

The Hamburg-based design studio Lockengelöt is seeking to find alternative routes through the world of consumption, and so it has designed a simple way to convert conventional objects into special items. Their ideas include, for instance, stylish coffee tables made from oil barrels, bowls from vinyl records and clothes hooks from old books. A similar route has been taken by Nuukk from Berlin – with DIY as its central idea, using special stickers to customise china and tiles. Ordinary, boring plates can be turned into truly unique items. To match, the Swedish company Växbo Lin offers stylish home textiles, ranging from table runners to dishcloths and some high-quality DIY sets of tableware.

Not one but several companies will be showcasing their high-quality greeting cards and stationery products that can be used for creative greetings from distant countries or for special occasions. One of these exhibitors is Anna Cosma from Brandenburg who creates her unique designs with a traditional hot stamping machine, while the Cologne-based label Kikisoso has opted for “slow printing” and has given a new lease of life to traditional letterpress printing. Then there is Martina Olonschek with her two brands Rapü and Frau Schnobel, demonstrating what a fun-loving lady from Hamburg enjoys about her home city. And anyone wanting a tidy, stylish desk will enjoy the Danish label Etiket with its exquisite accessories, ranging from a timer to a pen.

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Nordstil – regional ordering days in Hamburg

Nordstil (13-15 January and 11-13 August 2018) is the regional order platform for the North. It features a wide product range, covering six segments: Home & Garden, Style & Design, Gifts & Stationery, Kitchen & Gourmet, Relaxation & Care and Jewellery & Fashion. Nordstil is the regional order platform for the spring and summer business and then again for the autumn, winter and Christmas business. It is aimed at northern retailers.


Background information on Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,300 at around 30 sites and generates annual sales of nearly EUR 647 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).

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