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Winter Nordstil 2022: Village presents cross-brand trends at point of sale

2 Dec 2021

The sails are set and off into the new business year: From January 15 to 17, 2022, Nordstil in Hamburg will provide the first fresh breeze of the season. In the Village in Hall A3, visitors can once again discover new products and learn how they can be attractively presented at the point of sale.

There is always something new to discover in the Village at Nordstil.
There is always something new to discover in the Village at Nordstil.

It is nearly impossible to imagine Nordstil without the Village. For the upcoming winter edition, ten exhibitors have once again joined forces in a joint presentation to show retailers the latest trends in merchandise presentation and selected product highlights from their ranges. The special feature of the Village is that it shows how products from different brands work together and where synergies can be exploited. A coherent overall concept often doesn't require elaborate installations; what's much more important are design approaches that are easy to implement, creative, and ultimately efficient. The Village also offers the perfect opportunity for personal exchange and networking. Taking part this time are the brands bLuxe, Bon Dep As No Filial, Frohstoff, Gift Company, Good Old Friends, Joouls / IHAK, Mossapour, ppd Paperproducts Design, PIFFANY Copenhagen and Sompex. As the A halls of the Hamburg fairgrounds are no longer occupied by the vaccination centre, the Village will be located at the upcoming Nordstil in hall A3, booth E67 and E75.

"Ten strong brands full of ideas and with new collections bundled in one place - especially in times like these it is very important to stick together as companies. With the Village, we enable visitors to take a short break from the hustle and bustle of the trade fair, present our new products and encourage interactive exchange between customers and the company. Experiencing products and brand worlds again with all the senses and, above all, meeting people in person - the past few months have shown us just how important this direct exchange with one another is and that all digital formats are merely a supplement to this. That's why we are particularly looking forward to meeting friends, customers and business partners again next January at Nordstil," says Tobias Pommerich, Marketing Director, ppd Paperproducts Design.     

The next Winter Nordstil will be held 15.-17. January 2022 and the next Summer Nordstil will be held 23.-25. July 2022.

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Nordstil is the order platform for Northern Germany and Scandinavia. It offers a comprehensive product range divided into the following product areas of Home & Garden, Style & Design, Kitchen & Gourmet, Gifts & Stationery and Jewellery & Fashion. For retailers, it is the regional ordering date for spring and summer business, as well as for fall, winter and Christmas business.

Conzoom Solutions – The platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of revenue. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

Nextrade – the digital marketplace

The digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.

Background information on Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,450 people at its headquarters in Frankfurt am Main and in 29 subsidiaries around the world. The company generated annual sales of approximately €257 million in 2020 after having recorded sales of €736 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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