Nordstil News

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Nordstil Key Visual

New ideas bring fresh impetus.

Lectures, presentations and much more make Nordstil a special experience. Discover what awaits you in Hamburg.

Nordstil Forum: Ideas & Inspiration

Nordstil Forum

Which way is the market heading? What are the opportunities for retailers and which strategies offer the most promise? How can your product range and presentation be enhanced at point of sale? Expert lectures, workshops, live demonstrations and trend presentations give practical insights and tips.

Please note: The Nordstil Forum programme will be held in German.

Hall B1.EG B10

Trend Islands

Nordstil Trend Islands

The Nordstil Forum is suitably complemented by the curated Trend Islands, which are located in the immediate vicinity. These offer answers to the questions of how soritments can be staged in an exciting way and how unique shopping experiences can be created. Under two different mottos, this area offers visitors the latest trends and design concepts to encourage their customers to browse and buy.

Window & InStore designer Olaf Stademann creatively stages a curated selection of products for the point of sale under two mottos. With "Mix & Match", you can furnish even more consciously and multifunctionally in 2024. Opposites are harmoniously combined to create something new. Any mix of styles and patterns is welcome in the upcoming season. Design in 2024 will be sensual and in bold colours such as shades of red, blue, yellow and striking green.

The motto "More than Sea(sonal)" is the antithesis. It invites you to take a short escape from everyday life and sends your mind on a journey. In these turbulent times, there is a great longing for shared activities and more time for family and friends in a cosy atmosphere. More than Sea(sonal) awakens feelings of joy and carefreeness and radiates the lightness of a fresh breeze. Blue colour harmonies underline the motto.

Hall B1.EG

"The trend islands at Nordstil provide inspiration for the point-of-sale and show retailers very concretely how trends can be practically implemented in assortment and product design."

Susanne Schlimgen, Director Nordstil



In the Village you will find lots of exciting ideas for the point of sale. The design approaches on show focus on synergies as well as easily implementable, efficient and creative concepts. Stroll through the Village Square, get some impulses and exchange ideas. A little time out from the hustle and bustle of the fair and at the same time space for new ideas.

Hall A3 E67 & E75

Nordlichter: Manufacturers & Design


Nordlichter: The future for your range – with the inventive ideas of young designers, innovations from start-ups and high-quality objects, small, creative craft businesses are setting the course towards new and contemporary ranges. Order directly from manufacturers and designers.

Hall A3 E01 – E18



The area of feeder is the meeting point for new exhibitors and returners. Here you will discover a designed exhibition area, with which all product areas of Nordstil will be staged in an eye-catching way.

Buddelhelden: Wine & Spirits section


Each bottle has its own special story to tell. On-trend spirits are gaining popularity with their unique flavour. Add a superior touch to your product assortment. Knowledge exchange, tastings, tips and advice from experienced vintners.

Hall B1.EG E10