The Trend Islands at Nordstil Winter offer exhibitors an eye-catching stage for their products and visitors a creatively staged and exclusive selection of products. In collaboration with Karin Wahl, visual merchandising expert, the special presentation brings the trends for spring/summer 2027 to life. The two trend themes “Everyday Heroes” and “Moments That Matter” characterise the coming season.
Everyday Heroes
Everyday Heroes are thoughtfully designed, multifunctional products that make daily life easier while offering clever solutions. These may include clever kitchen gadgets, multifunctional storage systems, or practical companions for people on the go.
Unexpected solutions and unusual shapes transform these everyday helpers into true eye-catchers. The emphasis is not only on convenience but also on aesthetics and inspiration.
This is reflected in the design as well. Materials such as glass, wood, linen, ceramic, or recycled products made from reclaimed raw materials create a warm and authentic atmosphere. These are complemented by calming yet welcoming colors: warm natural tones and shades of green, enhanced by accent colors such as a soft pink.
For Everyday Heroes, the focus is less on the spectacular and more on good design that combines practical functionality with aesthetic appeal.
Moments That Matter
In an increasingly fast-moving world, people are seeking more opportunities to slow down and enjoy meaningful moments with family and friends. As a result, we need products that create emotional experiences and turn everyday situations into special moments. These may include decorative accessories, premium indulgence products, or simply a few enjoyable games that make time spent together more meaningful.
Whether chatting, enjoying a picnic, or hosting a game night, things can sometimes get lively. Therefore, colors can be bold and vibrant, as they evoke positive emotions and impulses. Brightness becomes a source of vitality, inviting people to immerse themselves in a colorful world. In this way, a space is created that encourages social interaction and offers an escape into a diverse and joyful environment.
Distinctive colors such as warm orange, paired with a strong blue as a contrasting accent, provide a particularly energetic atmosphere. These are complemented by materials such as plastics, unusual surface finishes, and eye-catching textiles.
And it is not only homes that are being designed with emotional well-being in mind. Retail spaces are also placing greater emphasis on how people feel when they are there. Lighting, colors, materials, fragrances, and intuitive customer pathways can provide orientation and comfort, helping to turn shopping into a favorite moment as well.
Application for the Trend Islands
The selection is based on the content uploaded here. The selection is the sole responsibility of the designer, the Nordstil team has no influence on this. If your products are selected by our designer, we will inform you in early December 2026 and send you further organisational details.
The closing date for applications is 2 November 2026.