Skip
Nordstil News

Stay up to date and don’t miss any news. Our newsletter provides you with the latest information and practical tips for your visit to the fair.

All press releases

A debut with distinction – Nordstil features two newcomer areas for the first time

17 Jun 2025

A fresh perspective on fashion and accessories - individual, sustainable and high-quality - comes to life in the additional newcomer area Anleger, located close to the Jewellery & Fashion segment in Hall A2. Many of the exhibiting labels combine traditional craftsmanship with contemporary design approaches - often drawing inspiration from their cultural roots, using regional materials and crafting each piece with attention to detail.

Newcomers in the Jewellery & Fashion segment will be making their debut in Hamburg within the new Anleger area in Hall A2. Picture: Messe Frankfurt / Jean-Luc Valentin
Newcomers in the Jewellery & Fashion segment will be making their debut in Hamburg within the new Anleger area in Hall A2. Picture: Messe Frankfurt / Jean-Luc Valentin

At the new Anleger area located adjacent to the Jewellery & Fashion segment in Hall A2, creative labels such as Sheep Sisters, Austrian design studio EYDL and The Craftshop from Vienna demonstrate just how expressive, artisanal and sustainable today’s fashion and accessories can be. Sheep Sisters showcases slippers and home accessories made from European merino wool - handcrafted in a mountain workshop in Poland’s Beskid region, home to founder Anna Stelmaszewska. With their brand EYDL, founders Florian Ölinger and Daniel Schuster create distinctive fashion jewellery with a strong sense of place - each bracelet, handcrafted from local walnut wood, is a unique one-off. The Craftshop brings high-quality fashion jewellery in gold-plated brass to Hamburg, refined with genuine stones. With four style lines - Bohemian, Classic, Chic and Pure - there’s something to suit every fashionista.

The Anleger area in Hall A2 complements the well-established counterpart in Hall A1, also branded under the Anleger name. It features a curated selection of products from the segments Gifts & Stationery, Home & Garden, Kitchen & Gourmet and Style & Design - delivering an inspiring ordering experience across the full spectrum of lifestyle worlds. In Hall A1, up-and-coming labels impress with unconventional concepts and design-led consistency, such as MOLLY SUH: the start-up transforms used fats into beautifully designed scented candles - a circular product with a strong message and a striking aesthetic. oelfaktorisch creates fine fragrances based on aromatherapeutic expertise - sensually composed and emotionally effective at the point of sale. Berlin-based “Popkornditorei” KNALLE elevates an everyday snack into an urban gourmet experience with serious cult appeal. tochtervonwalter brings home accessories to life that tell small stories - full of personality and soul. And sinngetrieben invites moments of pause with its refined stationery - for those who love the exceptional in the understated.

Whether fashion for wardrobe or home, gourmet treats or fragrance concepts – the Anleger newcomer areas deliver inspiration with personality: a treasure trove for the retail trade, brimming with future favourites.

Nordstil Summer will take place from 26 to 28 July 2025.

Nordstil Winter will take place from 10 to 12 January 2026.

Information for journalists: Further details and photographic material of Nordstil can be found at https://nordstil.messefrankfurt.com/hamburg/en/press.html

Follow Nordstil on Instagram: www.instagram.com/nordstilmesse
Hashtags: #nordstil25 #nordstilmesse

Contact:

Antje Janes-Linnerth

Press Officer

Antje Janes-Linnerth

Background information on Messe Frankfurt:
www.messefrankfurt.com/background-information

Background information on Conzoom Circle
conzoom-circle.messefrankfurt.com/information